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Developers are Converting Old Office
Buildings Into Luxurious New Residences
By PRADNYA JOSHI
STAFF WRITER
October 15, 2004
Some of Wall Street's most notable takeovers these days involve office
buildings being converted to residential space.
Battery Park City and many developments east of City Hall have long been
home to residential properties. But the marquee addresses on Wall Street
itself have been more often homes to brokerage firms, insurance companies
and banks rather than homes for lawyers, entrepreneurs -- and even models.
"We never initially thought of it as a place to live," said Kerry Morgan,
18, who just moved to the city from Buffalo to work as a model. But after
looking "everywhere" in the city with her roommate, including the East
Village and Stuyvesant Town, she and her roommate settled on The Crest at 63
Wall St.
"For the money, you get more than you could at other places," Morgan said of
her one-bedroom that she's sharing for $2,525 a month.
Now, kitchen appliances are taking over where trading floors once stood.
Boardrooms have given way to pool halls. And bank vaults have been changed
over to bicycle-storage sheds.
Sure, there still may be psychological drawbacks to making your home on a
storied street that is the nexus of American capitalism. But residents say
they hardly notice the near-lockdown security barricades near the
neighboring New York Stock Exchange or that the nearest full-scale grocery
store is five to seven blocks away.
A catchy address
And the cachet of "living on Wall Street" certainly impresses family and
friends.
"People think I live at the Exchange," joked Jose Medina, 22, who works for
an investment bank in Midtown and shares with three friends a three-bedroom
converted into a four-bedroom for $4,220 a month at 45 Wall St. "It has a
nice aura to it."
Timia Flanagan, 32, an attorney who lives downtown with her husband, Brian,
said restaurants do close earlier and grocery stores are farther away than
in other neighborhoods. But the "apartments were bigger" downtown.
And residents find their own way around these issues. "Fresh Direct makes it
easier," said Monica Shaw, 33, referring to the online grocery-delivery
service. And she says she would definitely be paying a lot more for
amenities such as a 24-hour doorman and wireless Internet access in the
common room if she lived on the trendy Upper West Side.
"This was the first place I looked at and I really liked it," said Shaw, an
attorney who commutes 45 minutes to Secaucus, N.J., every day.
The reason for the transformation: economics. Only about one-third of the
available downtown space is considered "class A," or top-quality, commercial
space. The class B and C office space has older heating systems, lower
ceilings and less space per floor compared with newer office space.
Therefore, many landlords are finding it hard to even cover their costs for
the lower-end office space, said M. Myers Mermel, chief executive officer of
TenantWise Inc., a real-estate investment firm.
But the changeover to residential should help revitalize downtown, he said.
"It takes these archaic office buildings off the market," Mermel said.
Those who own commercial buildings on the Street also applaud the
transformation because residents will attract more services, shops and
transportation.
Changing the neighborhood
"It's going to only enhance and improve the commercial population that's
there," said Kent Swig, principal in Swig Burris Equities, which owns the
office buildings 44 and 48 Wall St.
The new construction hasn't been without growing pains. For instance, the
tenants of 45 Wall St. were kicked out in early 2001 after the city decided
to take the building over to help expand the New York Stock Exchange. But
when that deal fell through after the terrorist attacks, the building
reopened in early 2003 for rentals again. Now, it's 99 percent full, said
Charles Singer, director of market research for Rockrose Development Corp.
It's not just bankers and brokers seeing Wall Street as a destination
neighborhood. Only about 25 percent of the residents in 63 Wall St. are in
the financial industry, according to Citi Habitats, the building's exclusive
agent.
Going for the gold
Some of the opulence of the new buildings is astounding. The Crest at 63
Wall St. is converting its second-floor space, where rows of bank-teller
windows once stood, into a grand lounge for residents that will include
games, a pool table and a 25-seat movie screening room. The units have
marble baths with custom-made modern fixtures.
The residences at 45 Wall have, among other things, several private offices
and conference tables for business use by tenants.
The condominium development at 23 Wall St. that was at one time a monument
to financier J.P. Morgan Jr. is being re-christened "Downtown by Starck" and
will have lavish amenities, including a rooftop park, basketball courts and
indoor pool (yes, in downtown Manhattan). And architect Philippe Starck has
been hired to put in special touches such as updating a Swarovski crystal
chandelier that stood at the entrance.
"There's never been product like this in New York," said Bret Bobo, chief
operating officer for the conceptual-design firm Yoo Ltd., which, along with
developer A.I. & Boymelgreen, is spending $210 million to convert 23 Wall
into condos.
The Sunshine Group, the exclusive leasing agent, says that 69 percent of the
available units already have been sold. The remaining units are being
offered for $595,000 to more than $3 million.
Developers have had to preserve many of the historic traits of the
buildings. For instance, The Crest has modernized much of the interior of
the former offices of the investment bank Brown Brothers Harriman & Co.,
which has stayed downtown but relocated to 140 Broadway.
Mailboxes and a concierge desk have taken over where elevator banks stood.
And the fixtures and wood paneling have a post-modern look. But designers
still had to preserve the terra-cotta floors, the marble finishes and the
building's pillars, said Jack Berman, principal at Metro Loft Management.
In fact, 63 Wall is still a work in progress. For instance, the top floors
are still being converted to exclusive penthouses, and remodeling continues
in the lobby and game room. But construction is expected to be done before
the end of the year, Berman said.
"There's no such thing as a bad neighborhood in Manhattan anymore," Berman
said. "Everything is turning residential."
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