Banking on New Jersey Displaced Manhattan Firms Dig in Across the Hudson
By Tatsha Robertson, Globe Staff
October 1, 2001
JERSEY CITY - Beginning at 3:30 one recent weekday afternoon, drivers in
black Lincoln Town Cars started pulling alongside one of the tallest office
buildings around. One by one, some of New York's financial executives
hustled out in their snappy dark suits and hopped into the waiting limos.
For the past several years, Jersey City has been trying to lure financial
firms from Wall Street across the Hudson River to a new office center that
local boosters have dubbed ''Wall Street West.'' Now, some New York firms
have come, though not entirely by choice and perhaps not permanently.
Since the terrorist attacks on Sept. 11, at least 10 major financial
institutions have made the move because their office buildings in Lower
Manhattan were damaged or destroyed. Other firms have also shifted to Jersey
City's neighboring municipalities, including Paterson and Newark. In all,
10,200 employees have been relocated to northern New Jersey, where 2.6
million square feet of commercial office space has been snapped up in the
last three weeks, according to real estate specialists.
The Wall Street diaspora has swiftly transformed Jersey City's young but
thriving financial district into a bustling hub where workers jam mass
transit and form long, snaking lines at Au Bon Pain, the office center's
most popular and classiest lunch spot.
''We are glad to be here, but I would prefer to be in Manhattan,'' said
Demitry Glozman, a Lehman Brothers employee who stood the other day on
Jersey City's waterfront gazing at Manhattan's battered skyline. ''It used
to be important to be over there, to be in Midtown. I would have never
wanted to be in New Jersey, but I know it's temporary.''
As financial firms such as Merrill Lynch and Lehman Brothers emphasize they
have every intention of returning to New York, some employees and industry
specialists question whether these companies so famous for their Manhattan
addresses will want to leave New Jersey in the end.
''What companies are saying and doing are two different things. Meanwhile,
they are leaving'' New York, said M. Myers Mermel, a New York real
estate broker who has been tracking the exodus.
''This has the potential of diminishing New York's status as a financial
center of the world,'' Mermel said.
Now, one big question is this: If the companies do remain in northern Jersey
permanently, are Jersey City and other cities ready to be prime-time hosts?
Some local officials are not sure Jersey City can keep providing the
services demanded by a high-paid work force over the long term.
''It's been hard. We are working with minimal capacity. We can deal with a
small incident but nothing major,'' said Jose Cruz, deputy director of the
Jersey City Fire Department.
Virtually overnight, the city has seen booming demand for mass
transportation, real estate, telephone and electrical connections, as well
as fire services.
The lunch lines swell at noon, and by the end of the day, the streets are
filled with executive cars and chartered tour buses that carry workers all
of four blocks to the subway station.
Prior to the attacks, 31,000 commuters used the NY Waterway ferry service
daily. Now, ridership has increased by almost two-thirds, to 50,000
commuting along the Hudson River, according to Lisa Hermann, a NY Waterway
spokeswoman.
Cruz said the demand for public services is draining the small department of
560 firefighters, who have struggled to respond to daily bomb threats.
Jersey City police have been stretched thin, too. Police officers are
stationed at 60 additional posts, and more than twice as many officers are
patrolling the streets, according to Edgar Martinez, deputy police director.
But others, such as Jeff Warsh, executive director of New Jersey Transit,
said the state can handle the migration west from Manhattan, although he and
top state officials are careful not to sound opportunistic during a time of
crisis.
''It's amazing, but we've been handling it already,'' Warsh said.
In fact, Jersey City, with 240,000 residents the state's second-largest
city, was like an extension of ground zero shortly after the attacks. More
than 120,000 evacuees from New York were ferried to the city's bay. A new,
sleek marble building owned by a high-tech company, soon to hold hundreds of
Lehman Brothers employees, temporarily served as a police command post. The
mayor's office scrambled to cut red tape so that companies could relocate
immediately.
And, Warsh approved adding two cars to light-rail trains, which have been
packed during the morning rush hour.
Before the attacks, Lehman Brothers, American Express, and other companies
had moved parts of their New York operations to Jersey City, where
commercial real estate costs about 30 percent less. Goldman Sachs Inc. is
currently building a $450 million skyscraper in Jersey City's financial
district.
Mermel, the real estate broker, said the previous moves began in the 1990s
and make it likely many companies won't return to New York, potentially
costing the city 140,000 jobs.
Bill Halldin, a spokesman for Merrill Lynch, said one of its buildings in
the World Financial Center suffered some damage but 90 percent of its
employees have been relocated to other company offices in New York City, New
Jersey, and Connecticut. He said thousands of employees were already in New
Jersey, but he didn't know exactly how many more were relocated after Sept.
11.
But, he added: "Let me make crystal clear our full commitment to remaining
in Manhattan."
For the time being at least, there are a lot more people working in northern
Jersey.
''It's never been this busy. You notice it during lunch time,'' said Mike
Gravelle, who works in Jersey City's shipping industry.
And it is at lunchtime that one of the city's shortcomings becomes evident
to a work force accustomed to expense-account meals in Manhattan's fancier
restaurants.
Au Bon Pain, with its simple if tasty array of soups and sandwiches, may not
be much of a consolation. There is an array of diners and delis along the
street and one fancy cafe that sells sushi, but the dining choices are
nothing compared with the choices of restaurants available in Manhattan.
''There's not many food options,'' said Richard Miller of Merrill Lynch.
''You have the cafeteria or this,'' he said, pointing to Au Bon Pain.
An American Express employee, who didn't want his name used because his
company had asked employees not to speak to the media, said the additional
traffic on the road has given him headaches. ''Now, I spend 41/2 hours going
back and forth to work,'' he said.
So far, those differences have been a relatively minor source of
dissatisfaction. Employees who have been relocated to New Jersey emphasize
they are thankful to be alive and to have a job.
Many can't seem to stay away from the bay, with its view of the smoky
Manhattan skyline and the damaged office buildings they occupied not long
ago.
"That's where we worked," said Ryan Roy, 23, a Lehman Brothers employee.
Roy said he had loved working in the world's financial capital, as would any
young man right out of college.