By PATRICK
McGEEHAN
NY Times News Service, New York
September 25, 2001
The destruction of the World Trade Center will leave the financial
services industry more scattered than ever and with far fewer employees in
Manhattan.
The corporate headquarters of displaced financial giants like American
Express and Merrill Lynch are unlikely to relocate, and most investment
bankers will insist on being near the heart of the commercial action.
But entire units of those companies may never return, leaving them
configured more like the American operations of the big Swiss bank UBS,
which owns the UBS Warburg investment bank and the PaineWebber brokerage.
UBS lost two employees in the disaster, but its trading and investment
banking operations were largely unaffected, because they had already settled
miles away from Wall Street.
Top executives of UBS move freely and frequently among the company's
buildings on Avenue of the Americas and Park Avenue in Midtown, its trading
center in Stamford, Conn., and its brokerage operations in Weehawken, N.J.
That decentralized framework defies a popular view on Wall Street that there
are great benefits in clustering groups of employees. John J. Mack, the
chief executive of Credit Suisse First Boston, is a champion of keeping a
firm together.
When Mr. Mack was a senior executive at Morgan Stanley in the mid-1990's,
that firm came close to moving to the property in Stamford where UBS now has
its trading floor. Now, he is trying to combine Credit Suisse's investment
banking operation — the product of the firm's merger with Donaldson, Lufkin
& Jenrette — into a cohesive unit in its headquarters on lower Madison
Avenue.
Space for 800
The firm found space in two buildings on Park Avenue, near 50th Street, for
more than 800 people who had worked at 5 World Trade Center. Mr. Mack said
that he had no plans to move any of the firm's other operations.
Other big financial companies are now stuck somewhere in between. Merrill
Lynch, American Express and Lehman Brothers could not recreate the
campus-like arrangements they had in the World Financial Center, across the
street from the twin towers, any time soon — even if they wanted to.
David H. Komansky, Merrill's chairman, said yesterday that the firm was
already thinking about leaving some of its trading operations outside the
city after it returned to its headquarters at the World Financial Center.
Those activities were relocated to Jersey City last week and could remain
there.
UBS officials said that dispersing their operations around the metropolitan
area had worked for them.
The connective tissue is a personal videoconferencing system that
"internally, is used way more than the telephone," explained John Costas,
president and chief operating officer of UBS Warburg. Mr. Costas's business
cards carry a still-prestigious New York address, he said. But in reality,
home is where the intranet connection is.
"I'm much more tied to my log-in and the suite of services available on our
computers than I am to the chair and the desk and the phone, that's for
sure," Mr. Costas said in an interview interrupted when the face of his
boss, Markus J. Granziol, popped up on his computer screen talking to him
live from London.
Mr. Costas spent more time than usual this week making the rounds to see and
be seen by employees. But he said his movements were not atypical. He
started his day on Tuesday meeting with investment bankers and clients in
the firm's offices at 299 Park Avenue, near 53rd Street, then spent the
afternoon in the PaineWebber building at 1285 Avenue of the Americas, near
51st Street. On Wednesday, he worked from Stamford, a short drive fron his
Greenwich home, and yesterday he was back in Midtown.
Though the firm lost two employees in the twin towers disaster, its
operations otherwise were largely unaffected. Were UBS caught up directly in
a disaster, Mr. Costas said, the firm's dispersal could be helpful, because
some sites could serve as backups for others. Several of UBS's competitors
are reconsidering their disaster-recovery plans after being forced to
scramble to get back in business last week.
"I think most people's backup and recovery plans proved insufficient," said
Mr. Komansky of Merrill Lynch, the nation's largest brokerage firm. "The key
issue that came out of this is an overreliance on a common infrastructure."
Consolidation choice
Mr. Komansky said Merrill planned to return to its headquarters at 4 World
Financial Center, where it holds a long-term lease, when that building is
reopened. But he said that the firm might choose to consolidate its trading
of Nasdaq stocks across the river in the Newport office complex in Jersey
City, where Herzog Heine Geduld, a trading firm that Merrill bought last
year, has its offices. Merrill moved more than half of its stock traders
into Herzog's space there last week.
Nobody can say yet how many financial sector jobs will never return to Lower
Manhattan. But it is clear that the enormous dislocation caused by the
attack, combined with the steep downturn in the fortunes of Wall Street
firms, will significantly reduce the industry's presence in the financial
district, and in New York City more generally. Jobs in related services,
like law and accounting, will follow the financial jobs wherever they go.
UBS Warburg has about 10,000 employees in the New York area, but only about
3,000 of them work in the city, while 3,000 others work in Stamford. If
other firms adopted a similar model, the city could lose tens of thousands
of jobs.
"These firms are going to be broken up into two or three large blocks," said
M. Myers Mermel, chief executive of Tenantwise.com, an online
commercial real estate broker. "Everyone believes that New York City is
still the financial capital of the world, but the fact is a lot of these
jobs are going to be in New Jersey and Connecticut and as far south as D.C."
Mr. Mermel said his company had contacted 42 of the 78 biggest
tenants of the World Trade Center, which collectively occupied 44 percent of
the space there, and only two said they were taking steps to remain in Lower
Manhattan. All of the others were making plans to shift employees, at least
temporarily, to buildings in Midtown, New Jersey or surrounding suburbs, he
said.
Employee retentionn
Mayor Rudolph W. Giuliani has said that state and city officials will do
what they can to retain these companies and their employees, many of whom
are among the city's highest-paid workers.
Concerns raised or exacerbated by last week's terrorist assault — a shortage
of first-class office space in Lower Manhattan, fears about security and the
business risks of having too much of a company's operations in a single
place — are driving many of those decisions to disperse. New lessons learned
after the attack will also influence changes.
Still, several of the displaced firms have said they are committed to being
in New York. Yesterday, at a gathering of American Express employees at
Madison Square Garden, Kenneth Chenault, the chief executive, said that the
company would keep its headquarters in the city, though it is unsure when it
can return to the office space it owns in the World Financial Center.
Until then, Mr. Chenault and his management team will run the company from a
building on the Jersey City riverfront. More than 3,000 employees will
settle into new space in Stamford and a couple of additional locations in
New Jersey.
The firm's old neighbors in Lower Manhattan now are its neighbors across the
river. Richard Fuld, the chairman and chief executive of Lehman Brothers,
has been working since the attack from back-up offices in Jersey City. Most
of Lehman's stock and bond traders are wedged into the offices, too, but
executives are planning to move some of them into space they leased last
week in a nearby building.
"I absolutely believe that there will be a central financial district in New
York and we will be in it," said Jeffrey Vanderbeek, a managing director of
Lehman Brothers. But, like any good trader, he hedged that position, saying
that where Wall Street firms ultimately wind up will depend "on what kind of
deals can be cut."
Shrugging, Mr. Vanderbeek added, "Anything can happen."
Well, not quite anything, Mr. Mack said.
"I think the financial center will hold in the metropolitan area," he said.
"I don't think people will say, `I'm going to Kansas.' "