As the drive toward dispersing workers and physical property wanes, firms
favor alternatives like business continuity planning and outsourcing.
By Bill Stoneman
September 15, 2003
SIn the wake of the terrorist attacks on the World Trade Center and the
Pentagon on Sept. 11, 2001, there was a lot of thought about mitigating the
risk borne by corporate employers by splitting up employees among multiple
locations. But two years later few firms have actually acted on those
thoughts.
"Right after Sept. 11th, 2001, we saw a lot of companies talk about
dispersed locations or redundant locations for their computer centers," said
Clark Gore, an executive vice president with Holder Properties in Atlanta, a
developer of office buildings, data centers and call centers. "A number of
companies seemed to be going down the path of trying to get a redundant
location or two." But the drive waned over time, Gore said.
"When it was time to put their money where their mouth was," he said, "it
became difficult to justify the capital layout." This perspective is
supported by the Conference Board, a New York-based business research group.
When the organization asked 52 corporate risk managers last fall and winter
if their companies intended to disperse people for security reasons, 3.8
percent gave a definite yes. A total of 5.8 percent said their companies
were actively considering such a move, and 11.5 percent were talking about
the idea, but with less certainty about where those talks would lead.
Business Continuity Planning
Perhaps that's because companies are instead bolstering their business
continuity capabilities with measures that stop short of dispersing their
people and offices. Take, for example, Keefe, Bruyette & Woods Inc., an
investment banking company specializing in the financial services industry
that suffered grave losses on September 11. Located on the 88th and 89th
floors of Tower 2, the company lost 67 out of 220 people it then employed,
including a co-chief executive officer.
Though the company now has more people in its new main office than it had in
the World Trade Center, about 200 at 787 Seventh Ave. in New York, it's far
less vulnerable to a disaster than it was two years ago, said Robert
Giambrone, its chief administrative officer. The company has beefed up
capabilities of nine smaller offices across the country to house critical
operations on an emergency basis, he said.
The company trades stocks that are listed on the major securities exchanges
in its Boston office in addition to in New York. In a pinch, the Boston
office could also handle over-the-counter stock trading, Giambrone said. It
also built up the capacity of its branch offices, in most cases, by
installing point-to-point communications systems designed to handle specific
functions. Such investments, he said, were generally folded into office
upgrades and expansions that would have occurred anyway. The rationale for
breaking up large concentrations of people is easy enough to see. The
prospects for getting an organization back up and running quickly after a
disaster are better if fewer key functions are disrupted, regardless of
whether the disruption is caused by weather, an accident that severs power
or telecommunications lines or terrorism. On top of that, insurance
companies are viewing concentrations of people and business assets much more
harshly than they did before September 11, driving up the cost of doing
business for many companies.
"Underwriters have started asking some very pointed questions about how many
people are at an individual location," said Timothy Brady, a managing
director in the casualty practice for insurance broker Marsh Inc., "so they
can compute the financial risk they are accepting."
Simply put, 3,000 people in one location represents a $3 billion workers'
compensation exposure in a state that puts a $1 million price tag on a life,
he said. And that's more than most insurance companies want to cover in one
policy. No wonder then that workers' comp premiums have skyrocketed in the
past two years for businesses with big pools of workers in a single
building, Brady said. Property insurance rates have also risen steeply,
especially for owners of and tenants in prominent office buildings, several
sources said.
Breaking up business installations and moving pieces to new locations, of
course, is no easy matter. And it isn't the only means of addressing the
risk of having too many people and operations too close together.
Outsourcing
Many companies are mitigating the risk to their central nervous systems by
outsourcing a portion of their computer operations.
"Companies are taking their information technology out to the Internet,"
said Bobby Patrick, chief marketing officer for Digex Inc., a Laurel,
Md.-based provider of computer system hosting services. Digex and more
well-known competitors like IBM and Electronic Data Systems Corp. can put
client data on their computers at multiple locations, thereby achieving far
greater protection than most businesses could by building a redundant data
system on their own, Patrick said. With the Internet, data is easily
accessible to the client and from almost anywhere.
More practical than relocating business units for many companies, said
Philip Jan Rothstein, president of Rothstein Associates Inc., a risk
management consultant in Brookfield, Conn., is to use facilities as backup
locations for one another. He said that a manufacturing and distribution
client of his had been in the process of consolidating 10 locations into one
to cut costs. But it decided after September 11 to keep three sites
operating, each with capacity to handle a portion of the work normally done
at the other two.
"That kind of action can be quite expensive," he said, adding, "A lot of
companies are facing rather painful financial decisions."
It's not surprising then, given perceived levels of risk and the nature of
different businesses that the urgency of dispersing people and offices and
computer systems is very different in New York than in the heartland.
While Rothstein and other risk management consultants say businesses across
the country have been rethinking decisions over many years to concentrate
large numbers of employees in single locations, the people who help those
businesses relocate departments or groups of people see little evidence
outside of New York that they acted on those thoughts.
Security
Though risk management consultants said businesses outside of New York are
also considering breaking up large concentrations of people and assets, they
said it's on a more modest scale and companies are not eager to draw
attention to such moves. Moreover, they said companies are at least as
likely to manage the risk of concentration by beefing up security and
building backup and redundant facilities.
Interest in dispersing people and offices also varies widely by type of
business, likely explaining in part the difference between New York and
other parts of the country. The smattering of companies that told the
Conference Board that they are dispersing people or might do so are all in
industries deemed by the U.S. Department of Homeland Security to be part of
the nation's critical infrastructure, said Tom Cavanagh, author of a report
for the organization about corporate security management since September 11.
Critical industries include agriculture and food, telecommunications,
energy, transportation and financial services.
Business isn't alone, of course, in running large operations and shouldering
the attendant risk of concentration. The federal government acknowledged the
same risk Morgan Stanley and others face, ironically, just months before the
Sept. 11 terrorist attacks.
Many companies that had big offices in and around the World Trade Center
have subsequently opted for two or three smaller locations in the New York
areas, but not necessarily in Manhattan, said M. Myers Mermel, chief
executive officer of TenantWise, a New York City commercial real
estate broker.
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