The foolishness of locating much of the world's financial infrastructure
on the tip of Lower Manhattan was obvious to many long before Sept. 11. What
the attacks managed to do was extinguish many of the romantic notions that
had kept firms devoted to Wall Street, replacing them with an
uncharacteristic fear.
It's become commonplace to point out that, as far as property is concerned,
Osama bin Laden's planes merely accelerated a demographic trend that had
been in place in Lower Manhattan for several decades. Worried about the
threat centralization posed to their systems and documents, and tired of the
area's high rents, securities firms have been leaving downtown New York for
years.
The pace had picked up in the summer before the attacks as a recession and
bear market took hold. In one of many examples, J.P. Morgan Chase (JPM:NYSE)
relocated 4,000 employees from Wall Street to New Jersey in June 2000. Sept.
11 simply threw the door wide open.
"It pushed everyone out of the boat," said M. Myers Mermel of
Tenantwise.com, a commercial real estate firm. "Afterward, firms lacked
a compelling reason to stay."
Not surprisingly, many companies whose offices were destroyed by the
terrorist attacks left for good, including Cantor Fitzgerald, Sandler
O'Neill, Fred Alger Management, Marsh & McLennan and Mizuho/Fuji Bank.
Trickling Out
Others followed. Morgan Stanley, the largest tenant of the World Trade
Center, said last winter it would move 2,200 of its 12,000 New York staff to
the old Texaco headquarters, a 720,000-square-foot space in Westchester. It
scrapped plans to move into a tower in midtown and instead sold that
property to Lehman Brothers, which gave up its offices in the World
Financial Center.
And the New York Stock Exchange, which was laid low for four sickening days
after the attacks, is building a second trading site away from Lower
Manhattan.
At the moment, the area's viability as a financial center arguably rests
with the continued commitment of three firms: Goldman Sachs (GS:NYSE),
Merrill Lynch (MER:NYSE) and American Express (AXP:NYSE).
"We have been in lower Manhattan for 132 years," said Bruce Corwin, a
spokesman for Goldman Sachs. "We are committed to it now as we have ever
been." The investment bank will move its equities division to New Jersey by
2004, something it planned to do before the attacks, but most of what was on
Wall Street before the attacks will remain there.
Merrill has returned to the two buildings in the World Financial Center that
comprise its corporate headquarters, neither of which was heavily damaged.
"Returning downtown was never a question. The area has been our home since
we were founded in 1914," said Selena Morris, a spokeswoman for Merrill
Lynch. "It is the financial heart of New York."
Market Factors
A few things could slow the exodus of others. One of them is supply: as
tenants flee, the area becomes less expensive. And, in fact, rent in
premiere downtown office buildings is now about $44.50 a square foot,
according to realtors Cushman & Wakefield, down from $47 just prior to the
attacks. But they need to fall further. In Westchester County, rent for
comparable space is $35 a square foot, nearly unchanged since the attack.
The government is also trying to staunch the flow with retention packages to
businesses in lower Manhattan in return for long-term commitments to stay
downtown. But so far, only 40 out of 140 eligible companies have agreed to
the incentives.
"The level of benefits has not been sufficient to satisfy larger security
and business-continuity concerns," said Kathryn Wylde, president of the New
York City Partnership and Chamber of Commerce.
The other aspect, romance or symbolism, is harder to quantify. The words
aren't as bereft of meaning on Wall Street as they are elsewhere because
they have a role in both recruiting talent and attracting business.
"For a foreign company that wants to impress clients back home, an address
on Wall Street is still important," said Christopher Jones, director of
economic programs for the Regional Plan Association. "Having a link to what
everyone has always identified as the financial district still has some
weight."
A more likely scenario than the re-emergence of Wall Street as a financial
mecca is its evolution into a more typical, varied city neighborhood. The
trend makes sense because as high profile financial firms vacate, the area
becomes a less desirable target for evildoers and could potentially seem
safer.
"Financial services will be part of a broader mix of industries that rely on
creative workforces," notes Jones. And nobody's ever tried to blow up Soho.