How Hard Could it Be?: Adventures in Office Space
May 29, 2008
I just wrote a check for $215,481.75. And that was only a deposit.
By: Joel Spolsky
We're moving. Our lease is about to run out, and we have 21 employees
crammed into space built for 18, so I started looking for new offices on
January 23. We lost some time because a deal to expand at our current
location fell through -- it turned out that the extra floor we wanted wasn't
actually, to use the real estate jargon, "available." This technicality had
been overlooked by the leasing agent all the way through to the point at
which we were scheduled to sign a lease. Such is the Byzantine rug market of
commercial real estate. Luckily our current landlord was a real mensch and
let us stay on a few extra months.
Our agent, Ruth Colp-Haber, quickly came up with a list of several
alternative spaces to look at in downtown Manhattan. Why downtown? This
spring, according to TenantWise, the average asking price for Class A
office space was about $95 per square foot in midtown but only about $52 per
square foot downtown. I assume that's because the average Class A CEO lives
in Greenwich, Connecticut, and for them the idea of taking the subway from
Grand Central every day is just too horrible for words. My employees mostly
live in the city; if anything, downtown is more convenient for them.
The first space we looked at seemed great. The rent was below market. The
landlord had a terrific reputation. The building, on Broad Street, was one
of the first to be renovated for tech companies back in the '90s, and it had
ridiculously good Internet connectivity. I was pretty sure this was the
place for us.
The rest of the hunt was anticlimactic. We saw a law office with a
serpentine layout that we just couldn't get excited about; another place, at
55 Broadway, that was way too expensive; and to top off the tour, a
hilariously badly designed office that had the cheesiest wood paneling
you've ever seen -- a kitschy attempt by a third-rate financial firm to seem
classy. There were wood floors as well as wood walls, and the overall effect
was that you were working inside a crate.
It seemed as if the offices on Broad Street were our best bet, so I went
back with our architect, Roy Leone. The space was nicely built out, except
for one thing: The individual offices were too big for one person but too
small for two, so we couldn't really fit everyone. And we couldn't easily
adjust the size of the offices. We would have to demolish the whole interior
and rebuild it from scratch.
"Can we save anything?" I asked Roy. "The ceilings? Ducts? Sprinklers?"
Half of the cost of an interior building project, I'm learning, is incurred
above the ceiling.
Nope, he said. You need a sprinkler and vent in every office. And it's
impossible to get demolition crews to cherry pick a few things that you want
to keep. It's much easier just to let them gut the place to the slab, Roy
said. How much would that cost?
"Hoo-wah," he replied. I've learned that it's never a good sign when your
architect says "hoo-wah."
We would have to use union labor, which would mean paying a premium of at
least 30 percent. And the building was close to the New York Stock Exchange,
where, for security reasons, everything has been closed to traffic since
9/11. So getting a truck anywhere near the building would be difficult. The
kinds of things that are trivial when you're building in the suburbs, like
making a quick run to Home Depot for a floor sander, are three-hour
logistical ordeals in my world.
Bottom line? Maybe $2 million, which we couldn't really afford. And the most
the landlord would chip in was $80,000, Ruth told us.
I went back to my desk to try to figure out some way to renovate just half
of the floor, squeezing in a dozen more offices and leaving the rest intact.
But the next day, Ruth called me back and said, "You know, the landlord at
55 Broadway really wants you in there."
"It's too expensive," I told her.
"I think he might be willing to do a deal," she replied. "And he'll build it
for you, so you won't be out a penny up front."
I mulled over the offer. When we moved into our current offices, our rent
had been equal to 15 percent of revenue, which was high. But the company
grew, and today our rent is only about 2 percent of revenue. The rent at 55
Broadway was roughly equal to 10 percent of our current revenue, and we're
still growing.
But was the office really worth 25 percent more than the space at Broad
Street? I decided to do some spreadsheets. I got the floor plans and drew in
8-by-10 offices around the perimeter. And I realized something I hadn't
noticed before: Even though 55 Broadway cost 25 percent more per square
foot, it actually had room for 25 percent more offices thanks to a great
layout. The columns holding the building up were around the perimeter, and
the core (the elevators, emergency stairs, plumbing, etc.) was extremely
compact. The net result was that 55 Broadway was actually worth 25 percent
more in rent.
So that's where we're moving. We will be on a high floor, with river views
and lots of natural light. There are windows on three sides, which makes it
easy to put in scads of private offices. And the landlord has an in-house
construction crew and can do all the building for us. Which is terrific.
When it comes to New York City construction, the aspirin costs alone can
bankrupt a small business.
The only sticking point was that the deal assumed something called "building
standard installation." Drywall, low acoustic tile ceilings, ugly
fluorescent light fixtures, frightening industrial carpet -- it was the kind
of space The Office pokes fun at.
Not our class, darling. My No. 1 priority as CEO is to recruit the top
computer science graduates from the top schools. To get them, our office has
to look amazing. Otherwise they will go to Google (NASDAQ:GOOG), where they
will get foosball tables and bouncy balls, or Microsoft (NASDAQ:MSFT), with
its volleyball courts and 388-acre landscaped campus.
Our office has to be bright. That means glass, not drywall. It has to be
modern. That means polished concrete floors, not linoleum. It has to have
all the amenities found in a first-class passengers' lounge at a major
airport.
During the lease negotiation, I sent the landlord a long list of upgrades we
wanted -- at our expense, of course. Glass partitions, floor-to-ceiling
mosaic tile, imported German fittings by Dornbracht, granite and marble --
and that was just what we wanted for the shower.
I think the building management went into a little bit of shock. What? You
want nice? Unheard of. Don't you know that you're going to have to pay money
for nice?
Yes. And it's worth it to us. That's our business model. Nice offices, smart
programmers, great products, profit.
Eventually the landlord realized that we were serious. We made a $215,481.75
deposit toward the extra cost of nice and sat down to go over our plans with
the building's architects, Russell DeRosa and Natasha Suzansky.
Like many architects who do a lot of commercial work, they were thrilled to
finally have a client ask for something other than cheap. These poor
architects get out of grad school, imagining all the creative, artistic
spaces they will design, and they get their first clients, and they sit down
for a meeting, and they start talking about negative space and permeability
and modernism, and the clients cut them off and say, "Actually, we want
cheap."
And the architects say, "How about if I design something nice and cheap?"
And the clients say, "No. Not nice. Not nice and cheap. Just cheap."
So if you ever hire an architect and tell him or her to create something
cool enough to put in a portfolio to show to potential clients, and you
invite the architect to make a beautiful and useful space instead of a cheap
and nasty space, the architect will love you and go to the ends of the earth
to figure out ways to raise the ceilings another 2 inches. Which is why
we're going to have a great space to move into at the end of the summer.
There will be a reception area with a dry creek of stones and pebbles and
plants that will make a great first impression on our guests. There will be
a big lunchroom, because we all eat together, as well as a coffee bar, a
lounge, a 180-gallon saltwater aquarium, the aforementioned shower, a
library with reclining chairs for naps, two private meeting rooms, 20
private offices for programmers, 23 adjustable-height workstations for
everyone else, Wi-Fi, a big screen for movies and video games, and enough
glass to build the world's largest ant farm. We will have some room to grow,
finally. And in two years, if all goes well, it will be too small for us.
Joel Spolsky is the founder and CEO of Fog Creek
Software in New York City and the host of the popular blog Joel on Software.